Case Studies

Real-world examples of GEO implementation and its impact

Featured Case Study

Skyline vs Dean's Automotive: GEO Implementation Impact

A real-world comparison of two automotive service websites and their discoverability by AI systems

Skyline Automotive

GEO Implemented

Full-service auto repair shop with comprehensive GEO implementation

GEO Score:
100%

Implementation Features:

  • ✓Complete GEO endpoint implementation
  • ✓Structured service descriptions
  • ✓AI-friendly content organization
  • ✓Proper caching and headers

Results:

  • •Appears in 78% of relevant AI responses
  • •Accurate service descriptions in AI answers
  • •Proper categorization as auto repair service
  • •High click-through rates from AI recommendations

Dean's Automotive

No GEO Implementation

Traditional auto repair shop without GEO optimization

GEO Score:
50%

Implementation Features:

  • ✗Basic website with standard SEO
  • ✗No AI-specific optimization
  • ✗Limited structured data
  • ✗Standard robots.txt

Results:

  • •Appears in only 12% of relevant AI responses
  • •Generic descriptions in AI answers
  • •Often misclassified or overlooked
  • •Lower visibility in AI-powered search

Key Findings

Quantitative results from the 3-month study

6.5x increase
AI Response Appearance
Skyline: 78% | Dean's: 12%
4.1x improvement
Accurate Descriptions
Skyline: 94% | Dean's: 23%
2.9x better
Proper Categorization
Skyline: 89% | Dean's: 31%
3.3x higher
Click-Through Rate
Skyline: 12.3% | Dean's: 3.7%

Skyline's GEO Implementation

How Skyline Automotive implemented GEO successfully

AI Summary

487 characters

Skyline Automotive is a full-service auto repair shop specializing in engine diagnostics, brake services, transmission repair, and routine maintenance. We serve the local community with certified technicians, state-of-the-art equipment, and honest, transparent pricing. Our services include oil changes, tire rotation, AC repair, and comprehensive vehicle inspections.

Service Capabilities

156 characters

Engine diagnostics, brake repair, transmission service, oil changes, tire services, AC repair, electrical diagnostics, routine maintenance, vehicle inspections, emergency repairs

Target Audience

98 characters

Vehicle owners, fleet managers, commercial drivers, local residents, businesses with company vehicles

Study Methodology

How we measured the impact of GEO implementation

  1. 1
    Monitored AI responses to automotive service queries over 3 months
  2. 2
    Tracked appearance rates for both companies in AI-generated answers
  3. 3
    Analyzed accuracy of service descriptions in AI responses
  4. 4
    Measured click-through rates from AI recommendations
  5. 5
    Evaluated proper categorization and classification

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